Peloton

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Adding value through line extension and new product development.

PROJECT

Peloton

CLIENT

Peloton

CATEGORY

Consumer Product

BRIEF

DUMBBELLS
Design + engineering for a 35–50 lb dumbbell line extension. Developed a cohesive visual and ergonomic language to seamlessly integrate the new range with the existing collection. Performed internal core and assembly mass calculations to ensure each configuration met precise manufacturing weight tolerances.

KETTLEBELLS
Concept design + engineering for a new kettlebell line, exploring both static and adjustable-weight configurations. Focused on ergonomics, product architecture, functionality, and a cohesive visual language.

STORAGE
Designed a versatile storage system to accommodate a broad range of weights and accessories, balancing capacity, accessibility, organization, and integration with the existing product line.

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